Once again Germany emerges as one of the most favoured leisure destinations for Indian Travellers. It witnessed an astounding growth of 30% in visitor overnights in the month of May 2017. For the period from Jan- May 2017 the country received 329860 visitor overnights making for a growth of 12.8% from India compared to the same period last year.
The Discover Germany Roadshow, an annual event for The German National Tourist Office (GNTO) which was held on September 8th, 2017 at The Leela Hotel in Mumbai has successfully been concluded. It was flagged off in Delhi on the 5th September, was followed by Ahmedabad on the 6th September. The roadshow in all three places facilitated interactions between German partners and the Indian travel trade on latest offers, highlights and attractions for the Indian travelers.
Owing to the growing interest from Indian operators, the roadshow saw the participation of 2 new German Partners this year namely Mc Arthur Glen Design Outlets (Factory Outlet Shopping Centres) and Vienna House (A Hotel Chain). The roadshow also saw repeat participation from several German Partners, including Maritim Hotels, KD German Rhine Line, Lufthansa German Airlines, Rail Europe, Cologne Tourism, Saxony Tourism and Stuttgart & SouthWest Germany. The partners were ecstatic to see the enthusiastic response from the travel fraternity in the city.
Romit Theophilus, Director Sales & Marketing, said “Year on year we are noticing an increased interest from the Indian Travel trade in Destination Germany. This can be witnessed by the overwhelming participation received at our roadshows. Furthermore, we have witnessed a growth in the overall perception of Germany as a favored leisure destination by the travellers. It is backed by the staggering increase in the number of Facebook fans for the Germany tourism Facebook page launched last year in February. Additionally the forecasted data from Airline seat load factors and our overnight statistics prove that Germany is fast becoming one of the most sought after leisure destination for Indian travellers.”
The core Marketing Theme for GNTO in 2017 has been “Germany- Palaces, Parks and Gardens.” The other ancillary themes include Nature, Smart Luxury and Barrier Free Travel. The objectives of this year’s core campaign has been to strengthen Germany’s image as a leading destination for vacationers keen on exploring magnificent castles and Palaces across the country and its diverse cultural Heritage.
Theophilus adds “The core Marketing Theme for GNTO in 2017 has been Germany- Palaces, Parks and Gardens. Besides, from enchanting Fairy-tale castles to stunning Parks and Gardens, destination Germany is sure to entice your senses. With each region offering a different sight to behold, the country is sure to appeal to the young and young at heart
Author: Sitaram Mewati
Award winning journalist