One of India’s leading fashion brand Aranyani launched its latest spring summer collection 2018 in a grand press fashion show at Surat. Aranyani is a luxury fashion brand founded by Mr. Haresh Mirpuri. The spring summer collection has its theme as “Love, Peace and Happiness”.
The “Love Peace Happiness” Season tells a story of a Samurai to starts his journey through the silk route (Japan, India, China and Turkey) following the cherry blossoms. The bags carry the elements of nature he sees during this journey he takes. The period during which the silk route was open is considered one of the most prosperous years mankind has ever seen where trade emerged and love-peace-happiness flourished.
With this collection Aranyani intends to spread the words of Love-Peace-Happiness. This Season, they have also collaborated with renowned artists Shan Re and Romicon Revola to create a beautiful line of bags with their art work on it. Since their work is also nature inspired, it best fitted the Brand concept as well.
Recently the brand got recognisation in Nolcha Show, New York Fashion Week. Aranyani is the first Indian accessories brand to feature in the Nolcha Shows. Aranyani featured the AW18, “Finding Your Roots” collection at the show. The event was a great success and theyintend continue their association with the Nolcha Shows henceforth.
The Founder and CEO Haresh Mirpuri quoted “The collection is about Love Peace Happiness achieved by embracing each other’s ideas and being more inclusive in dealing with each other. This is depicted by opening the path long forgotten known as the Silk Route, a route that once allowed the world to experience prosperity by such inclusive exchanges.”
Aranyani is known for their hand painted, customised, limited edition bags. It brings a unique forest-inspired experience to its world class consumer. Each ARANYANI product is inspired by nature. The Brand is now established in India and are also selling in the USA. They are gearing up towards to European market as well. They believe in creating high quality sustainable product that connects man to nature through its stories and design.
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Author: MM News