India’s leading FMCG brand Girnar Tea has teamed up with Ajay Devgn starrer upcoming Bollywood big- budget film RAID for effective marketing. As a part of the tie-up, Girnar Tea has created a co-branded television commercial with the film, featuring Ajay Devgn, in an attempt to capitalise on the partnership. To leverage the integration amongst maximum audience, the brand is promoting the movie through the co-branded TVC in addition to a print and outdoor campaign.
The prominent features of the brand intrinsically align itself to the central character of ‘Raid’ played by Ajay Devgn. The lead character has an excellent connect with the brand’s TG of Kadak-chai lovers. While Girnar Tea is one of India’s best tea brands and a respectable name amongst tea connoisseurs across the world, the lead character of Raid is that of a tough and honest honest who strongly believes in his principles. Raid is slated to release worldwide on March 16 2018.
Author: MM News