Indian music industry has grown manyfold over a period of time, so does the growth of music lovers. Tips Music, India’s leading music company is into Bollywood since the late 80’s. Today,Tips have become richer by more than 9 million subscribers on You Tube Channel. The growth of subscriber is not standstill but growing further every minute. If things move in similar direction, than, in few more days the number of subscribers would grow unimaginably.
It maybe noted that Tips music is emerging as one of the leading labels; it has managed to rule the Bollywood space, with its growing acquisitions and venture into home productions. It looks like Tips Music is instrumental in bringing retro music on digital platform and seems like they will be further spreading their wings in the digital space and there is definitely no stopping.
Kumar Taurani, Chairman& Managing Director at Tips Indusries Limited, who realised the potential of the internet and formulated a vigorous online plan of action to transform his company says “In everything we do, we are committed to artistry, innovation and entrepreneurship”. He adds “The positive growth of viewership subscription in You Tube is a sign of music lover’s penchant towards us.This has happened because we never compromised on our content”.
Kumar Taurani speaking exclusively to Mumbai Messenger said “Our music is ear soothing for music lovers of every age. We believe in quality rather than quantity. We want to remain in Top five slots as ever and we are optimistic that it would happen for sure. We are also in the nascent stage of producing web series and on the verge of finalizing the perfect scripts”.
The forte of Tips Music, apart from selecting the right kind of music, lies in music promotion. Tips have always been powered by innovation. Their marketing approach has been a stupendous success winning them great acclaim. The ability of the company to adapt itself to changing market trends has been proved extremely relevant in its success. Tips Music has been the trendsetter as it has always stayed a step ahead of the industry.
The latest success:
Tips Music is known for making top class songs which is liked by people of all age group. Their recent music of films has seen tremendous success Race 3 and Genius. “Tera Fitoor”, “Dil Meri Na Sune” from the film “Genius” has become a chart buster over a period of time. Tips Music is known for making the song immensely loveable and memorable, to be played and watched on a repeat mode.
Spreading the wings:
Tips music, after changing the face of the Indian Music Industry, this corporate genius has now spread its wings over the creative skies of Indian filmdom. It is on its way to lead the global music scenes.
Tips Industries; established in the year 1975 is one of the largest corporate houses in the field of music and films. Its main area of interest is music production, promotion and distribution, now also in film production. It has the highest number of gold and platinum discs to their credit in comparison with any other record label in India. Their team of distributors serves more than 1000 wholesalers across the length and breadth of the country who, in turn, serve more than 400,000 retailers. They have produced 32 feature films beginning with their first film Beqabu in 1996 their 32nd movie is Genius, released in 2018. Besides production, they have also distributed 10 films. (Source Wikipedia).
Author: Sitaram Mewati
Award winning journalist