November 28, 2016: Indian mobile wallet major, MobiKwik, today announced the launch of MobiKwik ‘Lite’, India’s lightest mobile wallet, that is easy to understand and helps unorganised retailers and shopkeepers across India in receiving payments seamlessly. Being an under 1 mb app that works smoothly on EDGE connections, MobiKwik ‘Lite’ will address the underserved smartphone users in India, who face challenges of slow data connectivity and thus are unable to access digital payments easily. Users can download this app with just one missed call and sign up with their mobile number only, no email id required.
Speaking on the launch, Bipin Preet Singh, Co-founder of MobiKwik said, “Majority of Indians do not have access to digital payments due to connectivity issues. With 250 million smartphones and less than 50% net penetration, India is highly underserved and the adverse impact of this reality is being observed by masses given the recent demonetization. To bridge the gap between India & Bharat, we have launched MobiKwik ‘Lite’. By end of this week, the app will be available in all major Indian languages and soon, MobiKwik Lite will work without any net connectivity too, therefore addressing all the challenges being faced by masses in accessing wallet payments, be it language, connectivity or quality of smartphones.”
MobiKwik ‘Lite’ can be downloaded directly by any shopkeeper or retailer by giving a missed call to 80971-80971 from any Android smartphone, even without an email id and without having a Google Play Store account. After giving a missed call to this number, users will receive a link to download the application. Once a user clicks on this link, they will be taken to the download page, where the app can be downloaded from within 30 seconds, even on a 2G/EDGE connection. User then receives an OTP and is registered instantly on the MobiKwik platform. The app will work seamlessly on an Android smartphone even with a dated Android OS. The company will also be launching an offline version of this app.
“MobiKwik is proud to be a made in India company with Indian ownership. We are here to serve our fellow Indians with technology and innovation. Our new product addresses the issues being faced by local retailers since demonetization and we are passionate and committed to resolve any challenges being faced by masses in India, pertaining to payments.” Upasana Taku, Cofounder of MobiKwik added.
The company is also expanding its on-ground workforce to reach out to unorganised retailer pan India and educate them about MobiKwik ‘Lite’.
By SACHIN MURDESHWAR