Mukhtar A. Shah, Tarikh Gani, Nasir Ahmed, Khurshid A. Ganai, Rigzan Samphel, Mushtaq Chaya, Sudhir Patil, Shaikh Ashiq during the Press Conference o


In order to rejuvenate the bond Jammu and Kashmir (J&K) Tourism and J&K Hoteliers Club organised Kashmir Conclave which was held at Orchid hotel in Mumbai. A delegation of more than 40 members from the travel and hospitality sector of the J&K participated in the conclave. The event was inaugurated by Khurshid Ganai, advisor to Governor of J&K. At the conclave, more than 200 travel agents, tour operator, destination management companies, tourism promoters from Maharashtra and Gujarat participated in the event, to show their solidarity and support for the tourism sector of the J&K State

Many prominent dignitaries were present at the conclave that included Rigzin Samphel, IAS, tourism secretary of J & K as the Guest of Honor. Other distinguished guests like Sudhir Patil, President, Maharashtra Tour Operators association (MTOA), Mushtaq Chaya Chairman J & K Hoteliers Club. MTOA provided active support for the event. There were well known faces from Bollywood were seen including Shahbaz Khan, Imran Khan, Muzamil Ibrahim also graced the event.

Khurshid Ganai - Advisor J&K Governor said "We recently met in Taj Vivanta at Srinagar under the chairman ship of Mushtaq Chaya Chairman, J & K Hoteliers Club and also the secretary. The kind of media publicity that Kashmir Tourism got on Kashmir situation, it was felt that we need to interact with the stake holders of rest of the country. Particularly starting with Mumbai and surrounding areas, as we receive maximum tourist from these areas".


Shahbaz Khan, Rani Hazarika and Imran Khan at Kashmir conclave.

Ganai furher added "In Jammu & Kashmir, Ladakh and Kashmir attracts maximum tourist from all over the world. The government has always been doing better job for their people, for example we organize Amarnath Yatra in Kashmir which again attracts alot of people from India. You maybe well aware that common people of Kashmir are peace loving. They want that tourist must to be extremely comfortable while visiting Kashmir. We want tourist should come to J&K and be our guests, we'll do everything possible for tourist?s comfort, safety and security".  

Sudhir Patil, President, Maharashtra Tour Operators association (MTOA) said "In Srinagar, Pulgaon, Sonmarg, Gulmarg including Katra, Jammu & another breaking news is happening this year. Soon cable car at patnitop is being installed which will begin its operation around 16th or 20th April, 2019, tentatively. The cable car is built in collaboration with European partners. The Launch of cable car will further flourish Jammu & Kashmir Tourism". 

It maybe noted that J&K and Maharashtra have traditionally been connected with each other as far as the tourism industry is concerned. J&K has the privilege of receiving the highest number of travellers from Maharashtra. J&K is number one tourism destination as for as its pristine beauty is concerned. It enjoys full support from the people of Maharashtra and from Bollywood filmmakers for long. In the light of the love shown by the people of Maharashtra, sensuous beauty of Kashmir has attracted hundreds of filmmakers and the iconic films the Bollywood industry has ever produced since 1960s. 

Kashmir Calling- Your comfort is our responsibility:

Department of Tourism J&K Government along with the travel and hospitality sector of the State conducts road shows throughout the country, attended Travel Marts in the cities like Mumbai, Pune and Nagpur to further strengthen its bond. J&K State ?The Crown of India? continues to be the country?s pride and is famous for its hospitality.

According to a recent report by Government of India, J&K is the safest State in the country for traveller?s especially female solo travellers. Another recent report by the Ministry of Home Affairs (MHA) Government of India, there has not been a single incident of crime against tourists, including females. As per report by the National Crime Records Bureau (NCRB), not a single crime was committed against tourists who visited Jammu and Kashmir.

Both reports from MHA and NCRB have not only made state proud, but entire country. The report has become a benchmark, and a milestone for others states to follow. Unfortunately, the State of J&K has become a victim of negative propaganda, which can be countered by the support of all media houses/channels to create the positive perception about J&K State as whole and Kashmir in particular.

We appeal to you to portray thousands of positive stories that emerge from people and tourists visiting the J&K State and make it one of the preferred tourist destinations of the country. In the larger National Interest, tourism has to continue and this is the only way out to bridge the gap between different cultures and religions which will strengthen the National Integration .

Author : Sitaram Mewati

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