Ria Rabbit: India’s first local, age appropriate intellectual property for 2 to 5 years old

Ontamo Entertainment has recently introduced a new series for toddlers and preschoolers - Ria Rabbit - about a cute and sweet five year old rabbit who lives in Pashu Nagri, India. Ria Rabbit is India’s first home grown intellectual property which is age appropriate. While Ria Rabbit is currently available in English, Ontamo has already embarked upon dubbing the stories into Hindi and Marathi.  

Prashant Pinge, Director of Strategy at Ontamo Entertainment says, “We’ve seen an explosion of children’s content in India, especially in the past three to four years. However, our research showed that while imported content is age appropriate. Locally developed content, on the other hand, showcases and at times even glorifies violence and is clearly unfit for child consumption. That’s why we decided to create Ria Rabbit, a family-friendly intellectual property rooted in Indian values and culture, for young and impressionable minds.”

Targeted at toddlers and preschoolers, Ria Rabbit has her own YouTube channel with new and exciting videos uploaded every week. Ria Rabbit’s videos have already received more than a hundred and fifty thousand views within a month of its launch. As of now, these books are available for Kindle on Amazon, but there are plans to bring out print versions as well.

Sandeep Pinge added “Ria Rabbit has her own website, and there are plans to launch an app sometime next year. Ontamo also plans to release games and develop merchandise in time. “Ria Rabbit isn’t going to be just another intellectually property”.  

Ria Rabbit has taken off strongly, but Ontamo isn’t resting on its laurels. “There are several more intellectual properties in the pipeline,” says Prashant. “But we’ll make an announcement when the time is right. Meanwhile, we hope that children and parents continue to enjoy Ria Rabbit.”

Author : Sitaram Mewati

Leave a reply

Featured Posts