WALK PE CHAL CAMPAIGN LAUNCHED IN MUMBAI: AN INITIATIVE OF RELIANCE NIPPON INSURANCE

An initiative WalkPeChalto promote Walking as a Way to stay fit was organized by Reliance Nippon Life Insurance Company. Malaika Arora and Ashish Vohra – Executive Director and CEO of Reliance Nippon Life Insurance Company officially launched the campaign at Reliance Centre. The campaign is conceptualized by Himanshu M Sharma of Joker Films Pvt Ltd. Leading Bollywood celebrity Malaika Arora, being a fitness enthusiast herself and she has graciously agreed to join hands in promoting this campaign.    

 

WalkPeChalis a wellness initiative aimed at promoting health and wellness amongst citizens of the country. The fast-paced life and quick access to services have led to increased stress and a sedentary lifestyle. This is at the core of increasing instance of lifestyle related ailments.

 

As per research by the Harvard University, walking improves many of the cardiac risk factors such as cholesterol, blood pressure, diabetes, obesity, vascular stiffness, inflammation and mental stress. It also helps protect against dementia, peripheral artery disease, depression and against some forms of cancer.

Author : Sitaram Mewati

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