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THE RETURN OF INDIAN MACHO : CAPTAIN FAWCETT'S - MAHARAJAH MOUSTACHE WAX UNVEILED

Mumbai , Maharashtra Sitaram Mewati 2019-06-22

Indian men, who want to be a macho man or more metrosexual, have reason to cheer. Captain Fawcett, one of the top class gentleman's grooming requisites is arrived in India's commercial and fashion capital, Mumbai. Captain Fawcett along with Viraj Singh of the Jodhpur Company launched Maharajah Moustache Wax, brand new signature series. The launch event held at Mumbai's five star luxury hotel Radisson, with much fanfare.

Captain Fawcett's Maharajah Moustache Wax conjuring a bygone world. It recalls the days of India's Rajput princes, nobles descended from the chivalrous warriors of North India, renowned for courage in ancient times.

Captain Fawcett is head quarted in rural England is a creator of exceptional bespoke tailoring for sporting, equestrian and ceremonial occasions. Whereas Jodhpur Company is also headquartered in London, it combines centuries of English tradition with the vibrancy of India during the days of British rule.

This delectable wax is redolent of the sensual opulence of court life, of balmy air perfumed with aromatic smoke, the warm fragrance of masala chai and the crush of bright petals whose voluptuous perfumes stir the heat of the Indian night.  Distilling the sweetness of paan and potent scent of sacred flowers (after all Lord Vishnu himself was born from a lotus blossom) the Captain's master blender has woven heady rose with peppery spice, rich musk, cedar and leather studded with dazzling citrus top notes; an majestic evocation of ancient power refined into a most elegant fragrance that entirely befits the modern gentleman.

For Rajput princes, luxuriant facial hair signified honour, dignity and the strength of a lion, the fabled king of the beasts whose lordly title ‘Singh' has been woven into Indian names since time immemorial.  Indeed, the distinctive ‘Khatri' whisker style, combed moustaches to resemble the mane and noble visage of the lion, whose proud spirit a ruler hoped to embody.  As much as his turban and sword, a handsome moustache was essential; indeed a Rajput prince would shave only to mourn the death of his father.

It is worth mentioning that men in India really spend time and money for grooming. They are also brand conscious and spend money on the latest launches as they well versed with the trends due to the Internet and their travel overseas.

It maybe noted that, male grooming is one of the fastest growing segments.  Consumer goods companies have started to focus on new categories, after facing the brunt of the slowdown in the past few years. In the last few year, there has been a slew of men's product launches led by Indian and Global brands. Captain Fawcet has also entered the Indian market at appropriate time launching men's products.


Author : Sitaram Mewati - Award Winning Journalist
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