Reliance has unveiled its premium retail destination, Jio World Drive (JWD), in Mumbai’s commercial epicenter, Bandra Kurla Complex.
“Spanning across an area of 17.5 acres at Maker Maxity and strategically located in Bandra Kurla Complex, Jio World Drive is Mumbai’s newest, vibrant urban hangout. The precinct is home to 72 prominent International and Indian brands, 27 culinary outlets with cuisines from across the globe, Mumbai’s first rooftop Jio Drive-In Theatre, an open-air weekend community market, pet-friendly services, a dedicated pop-up experience, and other bespoke services,” the company said.
Darshan Mehta, CEO, Reliance Brands Limited, commented on the opening, “With the opening of Jio World Drive, Bandra Kurla Complex is poised to be the new social centre of gravity in Mumbai. The precinct will set a new benchmark for curated experiences that one can expect from such retail avenues from across the globe, in the heart of Mumbai. Iconic offerings like the upcoming Jio Drive-in theatre will make this a must-visit destination to create moments of delight for all.”
Designed by the renowned design architects Ross Bonthorne and Andy Lampard, Jio World Drive’s elegant, floating façade is a retail architectural marvel inspired by the French concept of Nuage, which resembles a cloud-like structure. The precinct creates a high-street experience with a soft diffused skylight that creates an open airy vibe. While the design builds on the concept of merging the outdoors with indoors, the art peppered across the precinct is intended to exit the art galleries and greet the viewer in everyday experiences.
“Unique experiences being at the heart, the precinct will house Reliance’s new food and grocery concept store FreshPik for the discerning and upwardly mobile, the uber urban customer. It also launches India’s first flagship and anchor store of the global home-decor behemoth- West Elm and a global-first concept store of Hamleys’ called Hamleys’ Play,” the company said in its statement.
On a roll of firsts, Jio World Drive holds the title of hosting Mumbai’s first-ever rooftop Jio Drive-In Theatre. Operated by PVR, with a capacity for 290 cars, it pays homage to Mumbai’s first drive-in cinema in this precise location. The precinct also introduces PVR’s flagship cinema concept of Maison PVR for the first time in India. The new concept launches with 6 state-of-the-art multiplex theatres, a preview theatre, and a separate entrance for VIP guests.
Concept-driven cuisines from around the world make the gustatory experience at Jio World Drive a sensory delight. The precinct will launch first-to-market F&B experiences and unique dining concepts such as ‘Nine Dine’- a multi-cuisine café-court, a new age dining experience where expert attendants serve the food directly at the table from your choice of restaurant. Apart from this, the guests will also have the option to choose from new-age restaurants and outlets providing artisanal, gourmet delicacies to hearty, earthy, soul foods.
Surjitt Sahani
