- WOD based in Beijing, open to China, to expand globally, has set the goal of “Quality First, Quantity First and Efficiency First”.
By Mewati Sitaram – Beijing
As China’s economy is growing strategically, all the industries including Poultry industry are now on the stage of total economic boom. China is really in the lead when it comes to poultry industry. To take a phenomenal lead, China’s three major companies are in the lead to touch the sky. WOD Chen-Long Biotechnology Limited (WOD) is one of the top three poultry breeding companies in the world. It boasts three competitive companies that includes, Beijing Huadu Yukou Poultry Industry Company, (Yukou Poultry), Smart Beijing Food Company, (Smart Food), and Beijing Wode Botron Information Technology Company, (Wode Botron). All these are biological high-tech group and the leader in agricultural industrialization.
We 68 journalists from 51 countries were invited to visit the company premises to witness their technology advancement and real growth in the agricultural sector that included poultry. We all were really stunned to see as China has taken a strategic approach towards the development of the poultry sector and, indeed WOD takes a leading position.
It is worth mentioning here that poultry farms in China happen to be much more than most of the other leading countries which dominate in poultry. It is worth mentioning that a major portion of the poultry production is utilized within the country. But massive plans are ahead to expand it globally and lead the world. WOD is way ahead in the China poultry industry to create three types of broilers which cater to the rich, upper middle and middle class to choose as per their budget.
WOD has been thriving in poultry breeding, chicken processing, and the digital economy. It adhered to the core value of “living for ourselves while thinking of others”. WOD is committed to keep in mind the original aspiration of “increasing farmers’ income” and the corporate mission of “leading the healthy development of the poultry industry”. Guided by our vision of becoming a global poultry group integrating breeding, production, and marketing, WOD has set the goal of “quality first, quantity first, and efficiency first”.
Live Baby chicks on display at Research Institute (Photo: Mewati Sitaram)
YuKou Poultry: It specialised in poultry breeding, enjoys the world’s largest egg breeder and the leader in agricultural industrialization. As a national high-tech enterprise, and a vice chairman unit of the China Animal Agriculture Association, it has independently raised 5 breeds of JING egg-laying hens and 3 WOD broiler breeds. It has 16 branches and subsidiaries across 12 provinces and cities in China and has 400,000 grandparent breeders, and 5 million parent breeders with an annual capacity of 250 million chicks & pullets. It accounts for over 50% of the market. To build China’s poultry brand, YuKou Poultry will raise 10 new breeds of JING and 4 new breeds of WOD, reaching over 70% of the domestic market share.
Smart Food: It specializes in chicken processing, and is the advocator of “eating safe and delicious broilers by efficient production” in China. As a promoter of the modernization of the broiler industry, it’s committed to publicizing small white chickens and optimizing the production white feather and yellow feather chickens. In the domestic market, it has developed overall strategies in the Beijing-Tianjin-Hebei region, the Guangdong-Hong Kong-Macao Greater Bay Area, and the Yangtze River Delta. Currently they has built a breeder industrial park, with an annual production of 200 million chicks & pullets in Daming of Hebei Province, a broiler industrial park with an annual output of 20 million broilers in Chengwu and Pingyuan of Shandong Province respectively. They also have built a broiler slaughterhouse with an annual slaughter capacity of 50 million in Chengwu. Moreover, Smart Food has planned to construct a broiler industrial park in Ningguo of Anhui Province when the time is ripe. These will build a whole industry chain covering promotion, demonstration, slaughtering & processing, and brand image, thus leading a chicken-eating revolution to hold one of three segments of the broiler industry at least.
Wode Botron: Specializing in the digital economy, is a national high-tech company serving the poultry industry with internet and informational technologies. As a member of Zhongguancun Golden Seed Plan, it specializes in niche sectors, commands a high market share, and has strong innovative capacity and core technologies. With the “Smarter Layers” platform which integrates the poultry industry with Internet, Wode Botron has gathered all resources in the value chain to build online and offline platform integrated with breeding, trading, financial service, and other functions, promoting the reciprocity in industry chain, and achieving the goal of “be happy to farm, be easy to trade”. “Smarter Layers” have improved from 1.0 to 4.0 and gradually been captured across the whole industry chain such as the business, supermarkets, breeding industry and consumers. Realizing the integration of finance and business, the integration of company and farm and integration of production, supply, marketing, and transportation. Wode Botron will achieve the “intelligent integration of production and consumption” in future. It would certainly open a new era of the digital economy in the poultry industry.
Mewati Sitaram with Wu Guigin, Institute Director with eggs and baby chicken(Photo: Mewati Sitaram)
WOD, looking ahead, as a state-supported national seed industry formation enterprise located at the China — Pinggu Agricultural Zhongguancun Science Park, it will be committed to fulfilling the dream of building China into a powerhouse of poultry industry by taking breeding as the core and smart platform as the support with whole industry chain operation as the main measure under the guidance of the vision of “being based in Beijing, open to China, and going globe.”
Editor in Chief : Mewati SItaram
