By Mewati Sitaram
To boost Taiwan’s post-pandemic tourism, the Taiwan Tourism Administration (TTA) has launched a global brand campaign, Version 3.0, titled “Taiwan – Waves of Wonder.” The campaign includes a new logo, a series of animated short films, and a promotional song to highlight Taiwan’s unique attractions.
The new “Engage Now” campaign invites visitors to experience Taiwan’s vibrant, year-round attractions. Aiming to boost inbound tourism and revitalize the sector, the campaign targets 10 million international arrivals this year, a significant increase from last year’s 6.48 million.
The new brand features Taiwan’s mountains, oceans, highways, and railways in a wave-like design, highlighting the destination’s seasonal beauty and year-round hospitality. The logo, in warm orange tones, symbolizes both the vitality of Taiwan’s tourism and its future growth.
Tourist woman enjoying view on mountains in Taipei, Taiwan.
The campaign highlights Taiwan’s diverse offerings, from modern landmarks and outdoor activities to its natural beauty, cultural heritage, cuisine, vibrant nightlife, shopping, entertainment, and festivals, positioning Taiwan as a year-round destination.
TTA will promote its new brand campaign globally through destination marketing efforts and major international travel exhibitions. It will tailor its strategy for each market using a five-pronged approach: travel exhibitions, promotional meetings, outdoor advertising, TV media, and social media.
The campaign aims to boost destination awareness and shape perceptions, positioning Taiwan as a high-quality tourism destination with the message that “all four seasons are tourist seasons.”
Editor in Chief : Mewati SItaram
