By Mewati Sitaram
Dr. Satyanjal Pandey, Acting High Commissioner of India to Sri Lanka, and Dr. Nalinda Jayatissa, Minister of Mass Media and Health, jointly inaugurated the first-ever Media Fest organized by the Sri Lanka-India Media Friendship Association (SLIMFA) today at Taj Samudra, Colombo.
The two-day event, running from April 25-26, 2025, is centered around the theme ‘Navigating the New Media Landscape Together.’ It aims to explore contemporary media trends and innovations, with key focus areas including AI in journalism, mobile journalism, media monetization, data journalism, disinformation and fact-checking, content creation, and audio journalism. The Media Fest, as the first of its kind in Sri Lanka, will feature keynotes, panel discussions, breakout sessions, and networking opportunities.
This event provides a unique platform for professional development and collaboration between media professionals from India and Sri Lanka. Experts from India, including Ms. Palki Sharma, Managing Editor at Firstpost; Mr. Siddhant Sibal, Assistant Foreign Affairs Editor at WION; Mr. Shailesh Shekhar, Chief Synergy Officer at India Today; and Mr. L.V. Krishnan, CEO of TAM Media Research, will collaborate with Sri Lankan experts to exchange ideas and discuss best practices with the registered participants from both the media and business communities.
SLIMFA, inaugurated in May 2024 under the patronage of the High Commission of India, Colombo, is dedicated to strengthening media ties between India and Sri Lanka. Since its inception, the Association has conducted numerous initiatives, including panel discussions and roundtables on key media topics, further enhancing the people-to-people connection between the two nations.
Editor in Chief : Mewati SItaram
