By Mewati Sitaram
ITC Hotels Limited has signed an agreement with KD Greens, Mathura to launch a new Welcomhotel in Vrindavan, Uttar Pradesh. The move marks the brand’s entry into the prominent pilgrimage destination and adds to ITC Hotels’ expanding footprint in the state, which currently includes six operating hotels with a total of 479 keys and more under development.
The upcoming property, ‘Welcomhotel by ITC Hotels Vrindavan’, will be spread over three acres and feature 120 guest rooms. It will offer extensive banqueting facilities, an all-day dining restaurant, a specialty restaurant, a swimming pool, a spa, and a kids club.
Strategically located on the Delhi-Agra Highway (NH-19), the hotel is 90 km from Noida International Airport and enjoys excellent connectivity to the Delhi NCR, Agra, Mathura, and Lucknow.
Anil Chadha, Managing Director of ITC Hotels, said, “India’s pilgrimage tourism has witnessed a big upswing. Travellers are seeking meaning-driven journeys, spaces of reflection, and connections with heritage and self. As spiritual destinations become vibrant tourism hubs, Welcomhotel Vrindavan shall reflect the legacy of this sacred town.”
Narendra Kumar Agrawal, Partner, KD Greens, added, “We are delighted to partner with ITC Hotels for this project. The hotel will enhance the hospitality offering in Vrindavan and Mathura, with nearby destinations like Goverdhan, Barsana, and Gokul making it ideal for religious tourism and weddings.”
The development of Welcomhotel Vrindavan is aligned with the growing demand for premium accommodation in pilgrimage cities and aims to offer travellers a blend of tradition, comfort, and contemporary hospitality.

Editor in Chief : Mewati SItaram