By Mewati Sitaram
Saudi Tourism has unveiled its latest three-city India roadshow, running from September 15 to 19 across Hyderabad, Ahmedabad, and Delhi. The six-day mega event underscores Saudi Tourism’s commitment to deepening ties with India, one of its most important source markets for leisure, business, and wedding tourism.
Designed as a dynamic platform, the roadshow brings Saudi stakeholders— including DMCs, DMOs, and airlines—face-to-face with leading Indian travel buyers. More than 14 Saudi suppliers are showcasing the Kingdom’s diverse offerings, ranging from UNESCO heritage sites and cultural landmarks to vibrant entertainment, sports, and luxury wedding destinations.
The initiative also marks the launch of Saudi’s new Winter Season products, highlighting fresh leisure experiences and tailored offerings for the GIT, MICE, and wedding segments. It comes on the heels of the global campaign “Unreal Calendar” featuring football icon Cristiano Ronaldo. The campaign—launched across Europe, China, and India—presents Saudi as a destination where visitors “come for football and stay for more,” enjoying year-round entertainment, culture, and sports.
Officials emphasized that the roadshow aligns with Saudi Vision 2030, which aims to transform tourism into a central pillar of economic diversification. “India is at the heart of Saudi Arabia’s tourism growth strategy,” an STA spokesperson said. “With its young population, expanding middle class, and improving air connectivity, India represents a tremendous opportunity for us.”
As Saudi Arabia continues its remarkable tourism growth trajectory, the India roadshow highlights its long-term vision of positioning the Kingdom as a premier international travel destination. The event also strengthens buyer-supplier synergies, paving the way for India to become one of Saudi’s strongest global source markets.
Editor in Chief : Mewati SItaram
