By Mewati Sitaram
The Saudi Tourism Authority (STA) organized a three-city India roadshow from September 15–19 across Hyderabad, Ahmedabad, and Delhi, strengthening its outreach to the Indian market. The initiative aimed to promote Saudi as a preferred destination for leisure, GIT, MICE, and wedding tourism.
The roadshow brought together 15 leading Saudi suppliers, including DMCs, DMOs, and airlines, who engaged with over 500 top Indian travel trade buyers. New winter tourism products were unveiled, highlighting luxury experiences such as Red Sea resorts, private desert retreats, and Riyadh’s premium dining and shopping offerings.
STA also amplified its global campaign, “I Came for Football, I Stayed for More”, featuring Cristiano Ronaldo, spotlighting Saudi’s appeal beyond sports to culture, entertainment, fashion, and film.
Commenting on the initiative, Alhasan Aldabbagh, President of APAC Markets at STA, called India one of Saudi’s most important source markets, citing rising prosperity, youthful demographics, and growing air connectivity.
Highlights of the roadshow included upcoming attractions like Six Flags Qiddiya City with record-breaking thrill rides, Aquarabia Water Park, MDLBEAST Soundstorm music festival, and KAEC’s growing profile as a MICE hub on the Red Sea coast.
With strong participation across all three cities, the roadshow reinforced Saudi’s vision to position itself as a premier global travel destination and deepen ties with India’s fast-growing tourism market.
Editor in Chief : Mewati SItaram
