By Srinivas Iyer
Jamaica’s tourism industry is showing strong resilience as the island steadily returns to normal operations following the impact of Hurricane Melissa in late October 2025. In the seven weeks after the storm, Jamaica welcomed close to 300,000 visitors, reflecting renewed confidence among travellers and sustained global interest in the destination.
Both of the country’s international gateways — Sangster International Airport in Montego Bay and Norman Manley International Airport in Kingston — resumed scheduled operations shortly after the weather system passed, allowing airlines and tourism businesses to continue services without prolonged disruption. The quick restoration of air connectivity played a crucial role in stabilising visitor flows and supporting the wider tourism sector.
According to Donovan White, Director of Tourism at the Jamaica Tourist Board, more than 70 per cent of the island’s hotel inventory is now open, including major properties in Montego Bay, Kingston and along the north coast. He said this recovery reflects the coordinated efforts of tourism workers, hotel groups and government agencies working together to restore services and prepare facilities to deliver the visitor experience Jamaica is known for.
White added that Jamaica remains focused on supporting recovery in affected communities while maintaining high standards for incoming guests. He noted that visitor preparedness and local rehabilitation continue to be priorities as the tourism network regains momentum. Tourism arrivals during 2026 are projected to reach about 70 to 80 per cent of pre-hurricane levels as phased reopening continues and restored capacity becomes available.
Tourism continues to play a central role in national recovery and employment, supporting local businesses and community services. Looking ahead, Jamaica will host the Love Caribbean – Jamaica Edition destination wedding and romance travel conference from May 11 to 14, 2026 at Princess Grand Jamaica in Hanover, bringing together global travel and hospitality stakeholders to further strengthen the island’s tourism profile.
