By Mewati Sitaram
Global hospitality leader Accor has embarked on a groundbreaking campaign, partnering with leading content studio Beautiful Destinations, to ignite wanderlust and strengthen brand affinity. Titled “For ALL The Travellers In You,” this project employs innovative storytelling and dynamic content creation to showcase Accor’s premium brands and immersive destinations.
The campaign, initially launched across Asia, the Pacific, the Middle East, and Africa, is already making waves online with captivating content. Accor’s transformative initiative aims to redefine how the hospitality industry engages with consumers, recognizing the limitations of static imagery in capturing the essence of Accor’s lifestyle loyalty program, ALL – Accor Live Limitless, and the contributions of its employees.
Teaming up with Beautiful Destinations, renowned for its influential online travel community and captivating content, Accor is reshaping consumer perceptions and enhancing brand visibility. With a combined social media following of over 32 million, the partnership has vast reach, spanning 21 Asian, Pacific, and Middle Eastern destinations and 67 hotels. Through thematic storytelling under “From Dawn to Dusk,” the campaign showcases culturally rich experiences within and beyond Accor’s properties, aiming to inspire wanderlust and foster deep audience connections.
Harnessing the power of video content, the campaign taps into emotions, resonating with today’s digitally savvy travelers. Recognizing that video is 80 percent more memorable than text or images, Accor and Beautiful Destinations have produced over 2,000 high-quality photos, 400 15-second cutdowns, and 400 vertical videos. This versatile content serves various purposes, from enhancing event experiences to driving member recruitment and brand pitch efforts.
Beyond content creation, the partnership encompasses distribution strategies that drive bookings, brand recognition, and engagement. Leveraging Beautiful Destinations’ expertise in travel content and Accor’s extensive portfolio of brands and hotels, each piece of content serves a purpose, driving tangible business outcomes.
The collaboration reflects Accor’s unified spirit and shared values, with over 1,000 dedicated employees supporting the initiative. Kerry Healy, Chief Commercial Officer, Middle East, Africa, Turkey & Asia Pacific, Premium, Midscale & Economy, expressed excitement about the initiative, highlighting its potential to revolutionize hospitality marketing.
Jeremy Jauncey, Founder & CEO of Beautiful Destinations, echoed this sentiment, emphasizing Accor’s leadership in hospitality marketing through a comprehensive content strategy.
Accor’s “For ALL The Travellers In You” campaign signifies a commitment to innovation, excellence, and guest satisfaction. With tangible business outcomes expected, including heightened revenue and occupancy rates, the brand’s dedication to sustainability and exceptional guest experiences will be prominently highlighted, reaffirming its position as a trailblazer in the hospitality industry.
Editor in Chief : Mewati SItaram
