By Mewati Sitaram
VFS Global has been appointed the official partner for CzechTourism in India, tasked with promoting Czechia’s rich travel experiences. Through this partnership, VFS Global will lead marketing, public relations, and trade initiatives to raise awareness and attract more Indian visitors to Czechia, marking a significant step in positioning the country as a prime destination for Indian travellers.
Indian travellers can explore Czechia’s majestic castles, UNESCO sites, rich cultural heritage, and exceptional cuisine, including renowned Czech beer and wine. This partnership aims to strengthen Czechia’s tourism presence and inspire more Indian travellers to discover its beauty and culture.
Jana Štumpová Konicarová, Marketing Director at CzechTourism, shared, “We are excited to expand our partnership with VFS Global and introduce Czechia’s vibrant attractions to Indian travellers. In 2024, over 80,000 Indian visitors came to Czechia, and we hope to inspire even more to experience our country’s charm.”
Jana Štumpová Konicarová, Barbara Andelová, (CzechTourism) and G.B. Srithar, VFS Global
Barbara Andelová, International Marketing Manager at CzechTourism, added, “Our collaboration with VFS Global will help expand Czechia’s presence in India, focusing on PR and marketing to reach a wider audience and strengthen ties with travel professionals and media.”
G.B. Srithar, Global Head of Tourism Services at VFS Global, said, “We are excited to partner with CzechTourism to showcase Czechia’s offerings to Indian travellers, focusing on immersive experiences, rich cuisine, and cultural heritage. This partnership will help us build stronger relationships with travel trade partners across India.”
Editor in Chief : Mewati SItaram
