By Mewati Sitaram
In a remarkable feat for the jewellery sector, Lukson, a modern lab-grown diamond brand, has surpassed ₹75 lakh in direct-to-consumer (D2C) sales within just 100 days of its launch. The milestone reflects a major shift in consumer preference towards sustainable, ethical, and everyday fine jewellery—an evolution that Lukson seems poised to lead.
Lukson is the brainchild of Anand Lukhi and Vedant Lukhi and operates under the prestigious JK Star Group, a diamond powerhouse with over three decades of industry expertise. Backed by a legacy of excellence and equipped with full vertical integration in both natural and lab-grown diamonds, Lukson has positioned itself as a future-ready disruptor in India’s fine jewellery landscape.
Anand Lukhi, Founder and CEO of Lukson, beamingly said, “Our goal with Lukson is to shift the narrative from mined opulence to mindful beauty. We want to democratize diamonds by offering design-led, lab-grown jewellery that celebrates individuality, without compromising on ethics or elegance”.
At the heart of Lukson’s offering lies an in-house design philosophy built on IGI-certified, self-grown lab diamonds. The jewellery is known for its subtle yet sophisticated appeal—ideal for daily wear, special moments, or modern gifting. By fusing heritage craftsmanship with contemporary styling, Lukson has made fine jewellery more inclusive and versatile, catering to a wide demographic across age and gender.
In its first three months, the brand has not only recorded over ₹75 lakh in online D2C sales but has also secured retail collaborations with major platforms including Nykaa Fashion, Phoenix Group, Ajio, Broadway, and Amazon. Lukson’s collections are available in Gold Vermeil, 14K, and 18K Gold, offering a range of choices to suit diverse tastes and budgets.
What further distinguishes Lukson is its complete control of the value chain—from cultivating diamonds in-house to crafting the finished product—ensuring both transparency and quality at every step. Proudly made in India, the brand combines artisanal workmanship with technology-driven design, redefining what luxury means in today’s socially conscious world.
Lukson’s rise is being closely followed by Gen Z and millennial consumers, who are increasingly prioritizing ethical values along with aesthetic appeal. In offering guilt-free luxury that doesn’t compromise on beauty or the planet, Lukson is quickly emerging as India’s most trusted lab-grown diamond label.
Editor in Chief : Mewati SItaram
