Lockdown: ITC Hotels launch ‘WeAssure’, first of its kind initiative

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ITC Maurya Hotel New Delhi

It will ensure stringent clinical levels on health, hygiene & safety 

Known for its out of the box initiative, ITC Hotels announced the launch of its path breaking initiative known as ‘WeAssure’. Amid lockdown, the hotel chain has reinforced its globally acknowledged responsible luxury ethos that seeks to create a better and secure world. ITC Hotels will be reassured by an accreditation by National Accreditation Board for Hospitals & Healthcare Providers (NABH) – the leading standards organisation for sanitation, hygiene, safety and infection control practices.

ITC Hotels is also partnering with DNV GL Business Assurance, a world’s leading certification bodies, to ensure stringent clinical levels of hygiene and safety. These assurance certifications will stand testimony to the rigorous hygiene protocol being put in place. It will ensure the safety of guests and associates at groups all hotels, across India.

Nakul Anand, Executive Director- ITC Ltd

Nakul Anand, Executive Director- ITC Ltd, said “We are committed to delivering world-class luxury experiences that address the most important needs of wellbeing and safety though responsible practices that are immensely relevant in the unprecedented circumstances we face today. ‘WeAssure’ is a unique programme designed in collaboration with medical professionals and disinfection experts to further enhance the existing hygiene and cleaning protocols. The stringent program specifications reassure guests of visibly stringent cleanliness and disinfection processes which benchmark clinically hygienic standards, offering guests’ unparalleled comfort with peace of mind”.  

It may be noted that ‘WeAssure’ is a holistic programme that addresses all facets of hotel operations. It is set to redefine the cleanliness protocol in all the areas. The revised protocols includes back of the house activity at the receiving store, back offices, laundry to the public areas with heightened sanitization measures for guest luggage, elevators to room service.

The accreditation by NABH will enhance existing procedures and controls in the area of sanitation, hygiene, safety and infection control thereby conforming to hospital level hygiene standards. The revised protocols for DNV GL Business Assurance, a body that helps businesses assure the performance of their organization is evaluating a model, built around the three pillars of – Health, Hygiene and Safety. This will help ITC Hotels achieve higher levels of maturity around all facets of operations

Editor in Chief : Mewati SItaram

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