Donovan White is a strategist, a solution-driven leader and business leader. He is responsible for promoting and enhancing Jamaica’s reputation as the premier destination in the global market. He is pursuing an aggressive and robust marketing agenda with a keen focus on technology, all with a view to exceeding major growth goals. He is keen on leveraging existing industry relationships with investors, hoteliers, visitors and key stakeholders to help the JTB embrace the new global paradigm shifts in tourism, concurrently expanding the destination’s global reach. Donovan White,Director of Tourism of Jamaica shared a detailed outlook of favourite destination with Journalist Mewati Sitaram.
- Could you share insights into how Jamaica’s tourism sector has evolved over the past few years and what key strategies are being implemented to attract international tourists, particularly from India?
Jamaica’s tourism sector has been on a growth trajectory since the country became an independent nation. Currently, Jamaica is expected to add 2,000 new rooms to the hotel industry with the debuts of the first 1,000 rooms of the 2,000-room Princess Grand Jamaica, the 753-room Riu Palace Aquarelle and the 450-room Unico Hotel in Montego Bay. Jamaica has also upgraded two of the three international airports with new retail and dining outlets, introduced an online C5 customs form for all arriving air passengers and is installing Automated Passport Control kiosks, all designed to improve the airport experience. Jamaica welcomed more than 4 million visitors in 2023, earned US4.2 billion and continues to be one of the most popular destinations in the world.
- What makes Jamaica a unique destination for Indian tourists compared to other Caribbean islands?
Jamaica is one of the most aspirational travel destinations for the Indian travellers. Be it families, honeymooners, leisure travellers or adventure seekers, Jamaica is a unique destination for the Indian travellers to discover. Jamaica is an inviting place for the Indian travellers as they get their visas on arrival.
There are six main resort areas to discover in Jamaica – Kingston, Montego Bay, Negril, Ocho Rios, Port Antonio and South Coast. Kingston is the island’s capital, the cultural mecca of the Caribbean; a must-visit destination for travellers seeking an authentic taste of the island. Montego Bay is the island’s second city and the tourist capital of Jamaica. Negril is for quintessential laid-back vibe. Ocho Rios is a stunning coastal town that offers a perfect blend of natural beauty and exhilarating activities. Port Antonio offers a glimpse into Jamaica’s rich history. For a taste of true Jamaican charm and authenticity, venture off the beaten path to uncover the untamed beauty of Jamaica’s South Coast. With so much to do, Jamaica has something to offer for everyone!
- How is Jamaica catering to the specific preferences and needs of Indian tourists, in terms of cuisine, cultural experiences, or wedding tourism?
There is a strong presence of Indian culture in Jamaica. What really makes Jamaica unique is the gorgeous, rich culture of those who live here. The island destination has many tourism products to offer to Indians, with multiple similarities to the Indian culture like traditional music, cuisine and other cultural components. Jamaica’s tropical climate makes it an ideal destination for the Indian travellers and Indian cuisines has been adapted into Jamaica’s culture.
There have been a lot of Indian weddings in Jamaica, however, these have originated from the Indian diaspora residing in the US, the UK, Canada and other areas in the vicinity. Jamaica has the capability to cater to Indian weddings, be it music, cuisine, décor and any other specific requirement.
An unforgettable experience awaits you in Jamaica no matter what type of wedding ceremony you crave. Our entertainers, florists, caterers, cake makers, dressmakers, and wedding photographers have seen, heard, and done it all. There is an Indian diaspora residing in Jamaica as well, and they are part of the local community.
- As the Director of Jamaica Tourism, what personal recommendation would you give to Indian tourists planning their first visit to Jamaica?
You won’t have to search long to find the best of Jamaica. Our beautiful island boasts a lively culture, mouth-watering cuisine, pristine beaches, and the warmest hospitality under the sun with unparalleled service provided at various hotels and restaurants, etc. There’s a special vibe that comes to life here. Whether you’re seeking a romantic getaway, a thrilling adventure, or to create unforgettable family memories, Jamaica will mesmerize you. More than a destination, this vibrant island is an experience like no other. Come back to your best self in Jamaica.
- Has Jamaica explored opportunities in Bollywood or film tourism, given the Indian film industry’s interest in international locations?
The island is open to looking at Indian Bollywood celebrities and influencers to promote the island destination. Jamaica and India have years of cooperation and there are many opportunities to promote our culture.
Editor in Chief : Mewati SItaram
