By Mewati Sitaram
In a significant move that underscores the growing appeal of Rajasthan’s spiritual heartland, ITC Hotels has announced plans to establish a new Welcomhotel property in Pushkar. This expansion, set to materialize in 2026, marks a strategic collaboration between the hospitality giant and SRK Hospitality Private Limited, aiming to elevate the tourist experience in this historic town.
The forthcoming Welcomhotel Pushkar promises to be a haven of luxury and convenience, sprawling across a generous three-acre plot. With its prime location just 50 kilometers from Kishangarh airport, the resort will offer seamless accessibility to travelers arriving by air, rail, or road. The property is designed to cater to diverse guest needs, featuring 96 meticulously crafted rooms, state-of-the-art banquet facilities, and an array of culinary offerings.
Guests can look forward to indulging in gastronomic delights at the all-day dining restaurant, unwinding at the lobby lounge, savoring specialties at the gourmet restaurant, or enjoying libations at the bar. The hotel’s recreational amenities, including a swimming pool, fitness center, spa, and kids’ club, are set to provide a perfect balance of relaxation and activity for visitors of all ages.
Pushkar, long revered for its spiritual significance and natural beauty, continues to enchant travelers with its unique blend of cultural experiences. From serene boat rides on the sacred lake to exhilarating camel safaris in the desert, from exploring ancient temples to immersing in the vibrant atmosphere of its famous fair, the town offers a tapestry of experiences that captivate both domestic and international tourists.
Anil Chadha, at the helm of ITC Hotels as Chief Executive, expressed enthusiasm about the project, highlighting it as a testament to the Welcomhotel brand’s successful asset-right strategy. He emphasized the resort’s potential to showcase Pushkar’s rich heritage and meet the sophisticated demands of modern travelers.
The sentiment was echoed by Mahesh Advani and Ajay Modi of SRK Hospitality Private Limited, who pointed out the growing demand for high-quality accommodations in Pushkar. They expressed confidence that the synergy between their local insights and ITC Hotels’ renowned hospitality standards would result in a world-class resort that enhances Pushkar’s appeal as a premier tourist destination.
This development follows closely on the heels of ITC Hotels’ recent milestone – the inauguration of their 25th Welcomhotel in Belagavi, Karnataka. As the hospitality landscape in India continues to evolve, this new venture in Pushkar not only expands ITC Hotels’ footprint but also promises to bring a new level of luxury and service to one of Rajasthan’s most beloved spiritual retreats.
Editor in Chief : Mewati SItaram
