She brings Global Expertise and Proven Leadership to Accor’s Revenue Strategy
By Mewati Sitaram
Global hospitality giant Accor has announced the appointment of Zara Singh as Director of Revenue for India & South Asia. With over 20 years of experience in the hospitality industry, Singh will spearhead Accor’s revenue management and distribution strategies across the region, bolstering the brand’s commercial capabilities amid its ongoing expansion.
Singh brings a distinguished track record in revenue and distribution, having held pivotal leadership roles at prestigious hotel chains such as The Oberoi Group, Taj Hotels, Marriott International, IHG, and Hilton. Her career spans diverse geographies, including Australia and Singapore, equipping her with a global outlook and deep operational insight. From property-level assignments to country-wide strategic roles, Singh’s extensive experience reflects her in-depth understanding of market dynamics and hospitality excellence.
“Zara’s strategic mindset and operational depth make her a valuable asset to our regional growth plans,” said Pratima Badhwar, Head of Commercial, India & South Asia, Accor. “Her appointment reinforces our commitment to strengthening our commercial team with industry-leading talent.”
Beginning her career in sales, Singh has evolved into a holistic commercial strategist with a strong grip on pricing, distribution, strategic marketing, and revenue optimization. Her contributions have earned her several accolades over the years, reflecting her consistent performance and innovative approach.
Expressing her enthusiasm, Singh said, “It’s a privilege to join Accor at such a dynamic phase in its regional journey. I’m excited to collaborate with the team to implement forward-thinking revenue strategies and deliver impactful results.”
Her appointment is seen as a strategic move by Accor to consolidate its market presence in India and South Asia, aligning with its vision of shaping the future of hospitality in the region.
Editor in Chief : Mewati SItaram
