By Mewati Sitaram
Paris: Indian hip-hop superstar and global fashion influencer Badshah made a powerful cultural statement at the Christian Louboutin event during Paris Men’s Fashion Week 2025. All eyes were on the artist as he donned Tyaani Jewellery’s Om Pendant—an emblem of Indian spirituality and craftsmanship reimagined for the global runway.
Crafted under the creative direction of filmmaker and designer Karan Johar, the Om Pendant forms part of Tyaani’s debut men’s jewellery collection. Made from 18kt hallmarked gold and encrusted with natural diamonds, the pendant features a stylised version of the sacred Om symbol. Merging traditional Indian motifs with bold, contemporary design, the piece bridges spirituality and style.
Layered over a sharp outfit and paired with opulent rings, Badshah’s look redefined how Indian luxury jewellery can be worn on international platforms. His appearance has been widely hailed as a moment of cultural pride and fashion-forward innovation.
“This isn’t just jewellery—it’s identity, faith, and art, worn boldly,” said a spokesperson for Tyaani.
Limited to 100 pieces and priced at ₹99,000, the pendant is part of a capsule collection that marks Tyaani’s first step into the men’s jewellery segment. Known for its handcrafted polki and meenakari pieces, the brand now aims to appeal to a new generation of style-conscious individuals who take pride in their roots.
With this Paris debut, Tyaani Jewellery cements its place on the global style map, proving that Indian design has both heritage and high fashion appeal.
Editor in Chief : Mewati SItaram
