By Shreya Rathod
Union Minister for Tourism and Culture, Shri Gajendra Singh Shekhawat, conferred the prestigious Best State Tourism Board Award on the Madhya Pradesh Tourism Board (MPTB) at the India Travel Awards 2025 ceremony held at Le Méridien, New Delhi, on September 9. The accolade recognises Madhya Pradesh’s leadership in innovation, excellence, and sustainable growth within India’s tourism sector.
Minister of State (Independent Charge) for Tourism, Culture, and Religious Trusts and Endowments, Shri Dharmendra Singh Lodhi, highlighted the award as a matter of pride for the people and cultural heritage of Madhya Pradesh. “Under Chief Minister Dr. Mohan Yadav’s leadership, the state is committed to positioning tourism as a key driver of development. This award energises us to showcase the state’s heritage, natural wealth, and folk traditions globally, while generating employment and promoting self-reliance,” he said.
Additional Chief Secretary, Tourism, Culture, Home, Religious Trusts and Endowments, and Managing Director of MPTB, Shri Sheo Shekhar Shukla, noted that the recognition is the result of the team’s collective vision and effort. “Our focus extends beyond creating new destinations to strengthening local economies, empowering women, preserving culture, protecting natural heritage, and advancing sustainable tourism. This award motivates us to make Madhya Pradesh – the Heart of Incredible India – a destination where tradition, nature, and modernity coexist,” he added.
The award reflects MPTB’s forward-looking approach and dedication to presenting the state’s rich cultural and natural heritage to the world. The Board continues to develop eco-tourism circuits, promote community-based homestays, expand adventure and experiential tourism, and enhance hospitality and visitor infrastructure, all aimed at providing tourists with a truly world-class experience in Madhya Pradesh.
