By Sitaram Mewati
Indian content creator Ankush Bahuguna has achieved a significant milestone by representing India at Estée Lauder’s global product launch in Los Angeles. He was the only content creator from the country invited to attend the international event, joining leading global creators and key industry voices at the prestigious showcase.
During his time in Los Angeles, Bahuguna was part of the global launch of Estée Lauder’s new Double Wear foundation. The experience included participation in an exclusive masterclass that offered insights into the brand’s innovation and legacy, followed by a curated hike and a series of on-ground brand activities planned around the product presentation.
His association with Estée Lauder, a legacy beauty brand with a strong global presence, highlights the growing trust international brands place in creators who influence beauty conversations across markets. The invitation reflects confidence in voices that bring authenticity and consistency to the evolving beauty landscape.
For Ankush Bahuguna, the global launch further strengthens his rising international profile and underscores the expanding recognition of Indian digital creators on the world stage, as global beauty brands increasingly engage with diverse and influential talent from India.
Editor in Chief : Mewati SItaram
