By Mewati Sitaram
Hilton Worldwide aims to quadruple its hotel room pipeline in India within the next five years, according to Alan Watts, President of Hilton’s Asia Pacific (APAC) division. This ambitious plan reflects Hilton’s strategy to capitalize on India’s thriving domestic travel market and close the gap with competitors. Currently, Hilton operates 29 hotels in India, compared to InterContinental’s 45, Hyatt’s 50, and Marriott’s 150.
The growing demand for travel among India’s middle-income consumers has driven global hotel chains to invest heavily in mid-range properties that offer affordability and comfort. Hilton recently signed a licensing agreement with India’s Embassy Group to introduce 150 Spark brand hotels across the country, marking a major step in its expansion efforts.
Unlike its previous China-first strategy, Hilton has chosen India for the Asia-Pacific debut of its Spark brand. Watts explained this shift as a response to India’s immense potential and China’s recent economic challenges. “It’s a sign of where we are in the market and India’s growing importance,” he noted.
Hilton CEO Christopher Nasseta previously highlighted the company’s strategic pivot away from a heavy reliance on China, following a 9% drop in third-quarter room revenue there. Macroeconomic pressures have prompted Chinese consumers to reduce discretionary spending, including travel.
Hilton’s expanded focus on India positions the company to tap into one of the fastest-growing travel markets, setting the stage for substantial growth in the coming years.
Editor in Chief : Mewati SItaram
