By Mewati Sitaram
For those eager to discover Sabah, Malaysia’s hidden gem, there’s exciting news ahead. In a strategic move to tap into India’s growing outbound travel market, the Sabah Tourism Board has partnered with BlinkBrand Solutions to enhance the travel experience for Indian visitors.
This collaboration aims to position Sabah as the ideal destination for Indian travelers seeking pristine beaches, exotic wildlife, and rich cultural experiences. With its untouched natural beauty, Sabah offers a unique combination of tropical beach getaways, diverse wildlife encounters, and a vibrant cultural heritage. The partnership between the Sabah Tourism Board and BlinkBrand Solutions is focused on showcasing these attractions, making Sabah a top choice for Indian tourists in search of a diverse and unforgettable vacation.
Located in Malaysian Borneo, Sabah is renowned for its stunning beaches, crystal-clear waters, vibrant marine life, the iconic Mount Kinabalu, and its rich rainforest biodiversity. Whether it’s nature lovers, adventurers, or cultural explorers, Sabah offers something for everyone.
With excellent connectivity to major Indian cities, including direct flights to Kota Kinabalu via Kuala Lumpur on airlines like Malaysia Airlines, AirAsia, and Batik Air, Sabah is becoming a sought-after short-haul destination for Indian travelers.
Julinus Jeffery Jimit, the CEO of Sabah Tourism Board, shared his excitement about the collaboration with BlinkBrand Solutions, emphasizing that India is one of the most dynamic outbound travel markets globally. He highlighted Sabah’s unique appeal, with its combination of diverse experiences—from the towering Mount Kinabalu, a UNESCO Global Geopark rich in biodiversity, to the world-renowned Sipadan dive site, home to extraordinary marine life. He described Sabah as a destination offering pristine beaches, vibrant rainforests, exotic wildlife, and a rich cultural heritage, all underpinned by community-driven conservation efforts. This partnership, according to Jimit, will help strengthen Sabah’s presence in India and attract more Indian visitors to explore the region’s natural beauty and cultural wealth.
Julinus Jeffery Jimit, CEO STB and Noel Saxena, CEO of BlinkBrand Solutions
Noel Saxena, the CEO of BlinkBrand Solutions, also expressed his enthusiasm for the partnership. He noted the growing trend of experiential travel among Indian tourists, who are increasingly seeking unique, unexplored destinations. Saxena believes that Sabah, with its combination of wildlife, beaches, indigenous culture, and warm hospitality, is a perfect fit for Indian travelers. He added that the partnership would focus on building strong connections with the Indian travel community, particularly in key cities like Delhi, Mumbai, and Chennai, with plans to expand outreach across the country.
It may be noted that BlinkBrand Solutions will lead efforts to boost awareness and drive travel demand to Sabah through targeted campaigns, trade engagements, and partnerships with key players in the Indian travel industry.
Editor in Chief : Mewati SItaram
