By Sitaram Mewati
Dining habits in the capital are evolving rapidly, with time-pressed consumers increasingly opting for quick, flexible meal options over traditional sit-down experiences. Tapping into this shift, NŌDO—Ramen, Sushi, Dimsum—has launched in Khan Market, positioning itself as India’s first dedicated grab-and-go Pan-Asian kitchen.
The concept bridges the gap between quick-service efficiency and casual dining, offering globally popular Asian dishes in a format designed for speed and portability. While cuisines such as sushi, dimsum and ramen have long been popular in urban India, they have largely remained within dine-in restaurants or delivery-heavy models. NŌDO aims to rework that approach by aligning its format with how consumers increasingly eat—on the move and within tight schedules.
Founded by Shivang Gupta and co-founded by Ruhi Gupta, the brand focuses on consistency, convenience and quality. “We built NŌDO around a simple observation—people still crave quality Asian food, but don’t always have the time for a traditional dining experience,” said Shivang Gupta. Ruhi Gupta added that the brand aims to introduce a new consumption format in the category, built around speed without compromising authenticity.
The menu is streamlined across three core categories—ramen, sushi and dimsum. Ramen, a key highlight, can be customised with a choice of broths, noodles and toppings. Signature offerings include the Kimchi Umami bowl, combining fermented kimchi broth with gochugaru heat, greens and a jammy egg, with options ranging from tofu to cheese for protein additions.
Sushi selections under ‘Tokyo Street’ include asparagus tempura, avocado cream cheese, katsu chicken and seafood dynamite rolls. The dimsum range features options such as cream cheese with chilli oil, Thai nutty vegetables, charcoal chicken and butter garlic prawn.
Operationally, NŌDO relies on centralised preparation and live assembly, ensuring quick turnaround while maintaining freshness. Packaging has been tailored for travel, with structured sushi trays, secure dimsum boxes and spill-proof ramen bowls designed for takeaway and delivery.
With a simple beverage menu featuring fruit-forward drinks like lychee and grape, the brand targets urban, younger consumers seeking global flavours in a convenient format. Going forward, NŌDO plans to expand across high-density city locations, focusing on speed, reliability and delivery-ready formats as key growth drivers.
Editor in Chief : Mewati SItaram
