Global sports brand Puma has signed a three-year partnership with the Indian Premier League (IPL) team franchise Royal Challengers Bangalore.
Puma will be the official kit partner of the team from the upcoming 14th edition of the tournament, scheduled to start from 9 April.
It also makes Puma the only global sports brand to be associated with IPL 2021.
Puma already has an on-going association with RCB team captain, Virat Kohli.
Earlier, it had sponsored IPL teams like Rajasthan Royals, Deccan Chargers (dissolved in 2012) and Sunrisers Hyderabad (SRH) during the initial years of the T20 league. It is now returning to IPL after almost a decade.
“At that point of time, IPL wasn’t lucrative from a merchandising point. So, we chose to back players like Sourav Ganguly and Yuvraj Singh and more recently Virat Kohli and KL Rahul,” said Abhishek Ganguly, managing director, Puma India and Southeast Asia.
Surjitt Sahani
