- At Meetha Iconic shop sweets are pure vegetarian – Vegan
Those who are looking for exclusive Mithai prepared in the safest, hygienic atmosphere with a global brand have reason to cheer. Meetha, a premium Mithai shop of The Radisson Hotel Group is launched at Radisson Mumbai Goregaon hotel. The launch ceremony saw numerous celebrities rubbing shoulders. Celebrity Chef Rakesh Sethi, Corporate Executive Chef, Radisson Hotel Group, South Asia was also present, interacting with guests and media, showcasing classic products of Meetha.
The Mumbaikar’s have the best opportunity to choose from branded outlets. Meetha is an extraordinary shop which offers traditional Indian and fusion Mithai. This is the first retail outlet opened in Mumbai. It embodies the festive spirit of India with state-of-the-art design and premium look and feel.
Rakesh Sethi, Corporate Executive Chef with Rafique Balwa Director Balwa Group at the launch
Guests have the option to select from a wide variety of sweets that also include vegan and sugar-free options. Some of the fusion Mithai includes Chocolate Boondi Ladoo, Red velvet Cheese ladoo/roll, Badam strawberry sandwich, Muesli pistachio Bar, Choco milk cake burfi, Chocolate Hazelnut Dates and Choco milk cake macha to name a few. The Meetha menu and its signature recipes are curated by Rakesh Sethi, Corporate Executive Chef, Radisson Hotel Group, South Asia. Guests can choose from an assortment of collections, including Premium, Classic, Festive, Baby Shower, Corporate and Weddings.
The Mithai boxes are exclusively designed which can accommodate 12, 16 or 25, 36 pieces of mithais. Meetha is available for take away or home delivery in various packaging options in Mumbai outlets. They are prepared and packaged in accordance with the highest standards of health and hygiene to ensure its freshness and most importantly, the safety of guests. All packs are made to order.
Zubin Saxena, MD and Vice President Operations, South Asia, Radisson Hotel Group
Iftekhar Mehdi, General Manager, Radisson Hotel, Radisson Mumbai Goregaon accompanied me to Meetha Kitchen which is located on the first floor. The kitchen is spacious and entirely independent from the hotel kitchen which is spread in the approximately 1000 sq ft area. I was impressed with superb hygiene maintained as per global standard applied by the Radisson group. I could see all the prepared sweets stacked at the appropriate place. The kitchen for preparing Mithai is separate and independent from the hotel kitchen.
Women empowerment: In one of the most unique concepts, Meetha outlet at Radisson Mumbai Goregaon is managed by a passionate team of all-women professionals, who are called ‘Meetha Ambassadors’. This is the lone outlet in Mumbai which is managed by women in uniform.
Exclusive Mithai collection at Meetha
Zubin Saxena, Managing Director and Vice President Operations, South Asia, Radisson Hotel Group said “We are pleased to strengthen our F&B portfolio by introducing Meetha. India’s ever-growing branded mithai industry offers a significant opportunity in the premium space and we are ready to unlock this potential with Meetha. We are encouraged by the response to our first retail outlet and will continue to expand the offering across India while evolving it into a strong revenue stream for enhancing the Group’s market positioning in the country. Meetha is a significant enabler that’s steering us ahead in this direction”.
Rafiq Balwa, Director, Balwa Group who owns Radisson Goregaon property said “We are delighted to partner with Radisson Hotel Group for launching India’s first Meetha outlet. We are pleased with how the concept has taken shape and the overwhelming response from the guests during the first 10 days of its opening. We are positive that the Group’s operational expertise and brand reputation would establish Meetha as the go-to choice for the upcoming festive and wedding seasons”.
MEETHA (Radisson Hotel Groups Exclusive Mithai Shop)
Where: Radisson Mumbai Goregaon
When: Ongoing
On offer: Assortment of sweet collections, including Premium, Classic, Festive, Baby Shower, Corporate and Weddings hampers.
How much: Priced between INR 700 – 2,500 per box.
Contact for booking: (22) 4215 8000 / 95949 71605 / visit www.meethamumbai.com
Editor in Chief : Mewati SItaram
