D’yavol Inception: A premium brand unveiled in India

DYAVOL-INCEPTION-1.png

Exquisite Small Batch Blended Malt Scotch Whisky, An Opulent Symphony Crafted for Discerning Connoisseurs

Now, Indian whisky connoisseurs have one more globally popular brand to enjoy.  SLAB Ventures Netherlands and AB InBev India, announce the launch of D’YAVOL INCEPTION, a blended malt Scotch whisky tailored for connoisseurs of authentic luxury and refined living. The launch of the D’YAVOL Luxury Collective in December 2022 marked a milestone, setting the stage for an array of exquisite lifestyle experiences and products across the realms of fashion, beverages, and exclusive immersive events. Following the resounding success of D’YAVOL Single Estate Vodka and D’YAVOL X, the exclusive limited-edition luxury streetwear line, the first Scotch whisky expression from D’YAVOL – aptly named INCEPTION – embodies excellence and sophistication.

Bunty Singh, Co-Founder of SLAB Said We are thrilled to present D’YAVOL INCEPTION as we continue our journey alongside our esteemed partners at AB InBev India. We took upon ourselves the challenge of combining exceptional single malts from different regions in a blend that brings out the best of each component malt. The perfect balance of smokey peat and sweetness, imbibed through years of maturing in very rare Madeira and Tawny Port casks, gives rise to an indulgent and differentiated liquid that we are extremely proud of. Created by our Master Blender, Vic Cameron, INCEPTION is indeed the beginning of something very special, and we are confident it will become an instant classic”.

D’YAVOL INCEPTION is a peerless, non-chill filtered blended malt Scotch whisky that perfectly balances gentle peat and indulgent sherry notes and is designed for discerning aficionados with a keen eye for detail. This extraordinary composition is meticulously crafted in the heart of Scotland, blending eight distinct single malts from the illustrious regions of the Highlands, Lowlands, Speyside, and Islands. Created in small batches, the launch edition is presented in a highly distinctive luxury packaging adorned in timeless black and gold aesthetics, making this contemporary masterpiece a crowning jewel in any discerning connoisseur’s private bar collection. Bottled at a precise strength of 47.1% ABV, D’YAVOL INCEPTION is an unparalleled golden elixir that will lead consumers on a sensory journey.

Kartikeya Sharma, President – India AB InBev, commenting on this new offering from D’YAVOL, Kartikeya Sharma, President – India AB InBev, said, “We are pleased to expand our continued engagement with SLAB Ventures, unveiling this luxury offering representing our unrelenting pursuit of innovation and connection with discerning consumers. The market for Scotch Whiskies in India is growing as demand for luxury and imported spirits increases. With the launch of INCEPTION, we target whisky enthusiasts and connoisseurs seeking a sophisticated drinking experience. With an exceptional product portfolio, AB InBev India is committed to offering unmatched experiences, unlocking new occasions, and catering to evolving consumer needs in India.”

D’YAVOL INCEPTION’s price: Maharashtra for ₹9800, Goa for ₹9000 and Karnataka for ₹9500. Soon it will be available in Delhi, West Bengal, UP, Haryana and Telangana.

Editor in Chief : Mewati SItaram

Share this post

scroll to top