A call to rest: ITC Grand Central launches Sleeep Boutique

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ITC Sleeep Boutique (Photo source ITC Hotels)

ITC Hotels is not only popular for their globally admired delicacies, well-appointed rooms, and finest service, but they also lead in satisfying better quality of sleep to their guests.  ITC Hotels’ Sleep journey commenced in an endeavour to provide a better quality of sleep as part of their holistic well-being approach and thereby enhancing the guest stay experience. In line with their ethos of Responsible Luxury, it’s their responsibility to ensure that guests experience sound sleep in the luxurious environs of our rooms while staying at ITC Hotels. Over two decades of experience backed by extensive research on the Science of Sleep has helped us in our endeavor to enhance sleep comfort in ITC”s hotel rooms.

 Sleeep ensemble: The ‘Sleeep Ensemble’ is available as an in-room amenity for premium ITC One & above room categories, at their all Luxury Collection hotels. It consists of a Pillow Menu, Sleep Menu, Sleep Booklet, Eye Mask, and Pillow Mist for Sound Sleep and Essential Oils for relieving stress. The Pillow menu has a selection of 9 pillows to choose from which provide greater personalized comfort for our guests whilst the Sleeep Menu is a curated menu to enable a good night’s sleep.

Sleeep boutique: if you are satisfied with their sleep ensemble, then you have an opportunity to purchase them for your homes. The sleeep boutique presents an array of exclusive products which are used in rooms for guests to purchase for their personal use at home. They offer a variety of pillows ranging from feather to silk to super soft and cotton, to name a few. Mattress protectors, duvets, and bed linen will also be available in various sizes. 

At ITC Grand Central, the sleeep boutique is tucked near Frederick’s lounge at lobby level, breathes of comfort and space. The sleeep boutique marks the concept of upscaling the meaning of luxury to customers and redefines what luxury actually is. True luxury is through a sound, deep sleep and that’s what the Sleeep boutique at ITC Grand Central will endeavor to enable.

Bhagwan Balani, General Manager of ITC Grand Central hotel (Photo MM Archives)

Bhagwan Balani, General Manager of ITC Grand Central hotel says ‘ITC Hotels’ Sleep journey commenced in an endeavour to provide a better quality of sleep as part of our holistic well-being approach & thereby enhancing the guest stay experience.

In line with the ethos of Responsible Luxury, we at ITC Grand Central and ITC Hotels, ensure that guests experience sound sleep in the luxurious environs of the rooms while staying in it. Those guests, who stayed in our hotels have always left with sweet memories and are well satisfied with our endeavours. Thus ‘Sleeep Boutique’ enhances this luxury that can be now availed at your home too.

When asked why shop from ITC’s Sleep boutique, Balani said “Our sleeep boutique showroom in ITC Grand Central offers a relaxing ambiance overlooking the Mill Square, where you can spend some time choosing from our various premium sleeep boutique products. The one thing all of our products have in common is they all have the highest quality of purity.

Balani further added “The sleeep boutique presents an array of exclusive products which are used in our rooms for guests to purchase for their personal use at home. We offer a variety of pillows ranging from feather to silk to super-soft cotton, to name a few. Mattress protectors, duvets and bed linen will also be available in various sizes. Come visit us for a relaxing shopping experience at ITC Grand Central’s Sleeep Boutique.

Editor in Chief : Mewati SItaram

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