By Mewati Sitaram
The Jamaica Tourist Board (JTB) has launched a celebratory “70 Days of Jamaica Love” campaign to commemorate 70 years of tourism excellence. This limited-time initiative offers travellers attractive deals across more than 50 hotels, popular attractions, restaurants, and transportation services across the island, encouraging both new and returning visitors to rediscover the island’s charm.
As part of its wider summer strategy, JTB is targeting key international markets such as the U.S., Canada, the UK, as well as emerging destinations including India and Latin America. The campaign is supported by a multi-platform promotional plan aimed at boosting arrivals and tourism spend during the peak travel season.
Donovan White, Director of Tourism, Jamaica said “The ‘70 Days of Jamaica Love’ campaign is our way of thanking travellers and industry partners who have been part of this incredible journey. By creating these attractive offers, we aim to make summer travel more rewarding while showcasing the very best of Jamaican hospitality.”
Jamaica’s tourism sector is already experiencing a strong performance in 2025, with over 4.5 million visitors projected by the end of the year. Between January and April alone, the island welcomed approximately 1.58 million tourists, including a 33.6% increase in Caribbean arrivals. Tourism earnings are expected to exceed US$4.3 billion, driven by cruise tourism, group travel, and rising interest from non-traditional markets.
To further enhance its appeal, Jamaica is in the process of implementing a national Entertainment Policy. This policy aims to position music, festivals, and the wider creative industries as core components of its tourism economy. Flagship events such as Reggae Sumfest, Dream Weekend, and Carnival in Jamaica will benefit from enhanced investment, regulation, and international promotion.
Editor in Chief : Mewati SItaram
