By Sitaram Mewati | Mumbai
Encompass Design India Limited has appointed filmmaker and style icon Karan Johar as the brand ambassador for its premium home fashion brand, Stoa Paris, as the company strengthens its presence in India’s expanding luxury home décor market.
The collaboration reflects the growing demand among Indian consumers for thoughtfully designed living spaces that combine style, comfort and individuality. Inspired by Parisian aesthetics, Stoa Paris offers premium bed linen and home fashion products aimed at consumers who view their homes as an expression of their personality and lifestyle.
Sonia Nigam, Business Head – Home Furnishing, Encompass Design India Limited, said the partnership with Johar complements the brand’s vision of creating bold, design-led interiors. She said his distinctive sense of style and creative storytelling resonate with the aspirations of modern consumers seeking elegant and expressive home spaces.
Speaking on the association, Karan Johar said a home is one of the most personal expressions of an individual’s identity. He said Stoa Paris successfully blends contemporary design with everyday luxury, encouraging people to reflect their personal style through their living spaces.
Stoa Paris products are available through the brand’s official website, major e-commerce platforms including Amazon and Flipkart, and retail outlets such as Reliance Centro, HomeTown and selected standalone stores.
Listed on the National Stock Exchange under the symbol ENCOMPAS, Encompass Design India Limited is building a portfolio of premium consumer brands. Besides Stoa Paris, the company also owns Small Batch, a gourmet food brand catering to India’s growing premium lifestyle market.
