By Mewati Sitaram
The Jamaica Tourist Board, in partnership with Accenture Song, has launched a new campaign celebrating the island’s multifaceted offerings. The “Contrasts Campaign” highlights Jamaica’s ability to provide an inspiring and energizing vacation, catering to a wide range of interests. From adventure and romance to luxury, culture, and cuisine, the campaign underscores the island’s distinct blend of natural beauty, cultural vibrancy, and enriching activities, ensuring a memorable experience for every traveler.
What is the Contrasts Campaign about?
“There are countless reasons to visit Jamaica, whether you’re seeking new experiences or looking to discover something deeper within yourself. Our key pillars remain the same, our people, music, nature, cuisine, culture, and heritage. We are committed to keeping adventure alive through romance, luxury, wellness, and a connection with nature on our island,” shared Donovan White, Director of Tourism.
“We are inviting the world to explore all that Jamaica has to offer. Our new campaign celebrates the destination’s diverse and multidimensional appeal. Each focal point highlights a contrast-whether it be mountains versus beaches, adventure versus romance, or lively versus laid-back—there truly is something for everyone in Jamaica,” Mr White continued.
The “Contrasts Campaign” celebrates Jamaica’s people and cultural heritage, inviting travelers to reconnect through the island’s beauty, vibrant music, and warm hospitality. It highlights the diversity of Jamaica’s destinations, showcasing the culture, charm, and vibrancy of its people.
Editor in Chief : Mewati SItaram
