By Sitaram Mewati
Saudi Arabia, February 2026: Saudi, Welcome to Arabia, the consumer-facing brand of the Saudi Tourism Authority (STA), has launched a collection of exclusive travel deals for early 2026 as part of its global Ramadan campaign, “Embrace the Radiance of Ramadan Lights.” The offers provide unprecedented access to some of the kingdom’s most iconic destinations, including AlUla and The Red Sea, with special packages designed for the holy month.
The limited-time deals include over 35 curated travel packages and discounted stays at more than a dozen luxury properties. Guests can enjoy up to 45% off at popular resorts, including Banyan Tree AlUla, Our Habitas AlUla, Ashar Tented Resort, Shaden Resort, Desert Rock, and Shebara. Visitors to The Red Sea can take advantage of 20% savings at standout properties, offering a mix of coastal beauty, wellness experiences, and heritage-rich escapes.
Saudi Arabia is witnessing record tourism growth, welcoming more than 122 million visitors in 2025, and moving toward its goal of becoming one of the world’s top ten travel destinations. These Ramadan offers aim to make the kingdom’s culture, luxury resorts, and natural beauty more accessible to travelers during the festive season.
Throughout Ramadan, Saudi Arabia transforms its destinations with a unique blend of calm and celebration. Days are marked by relaxation, wellness, and reflective pauses, while nights come alive with illuminated streets, vibrant souks, seasonal festivities, and exceptional culinary experiences. Cities such as Riyadh, Jeddah, and Diriyah host Ramadan tents, markets, and cultural events, providing visitors with immersive opportunities to experience the kingdom’s heritage and hospitality.
The new deals in AlUla and The Red Sea, combined with the month-long festivities across Saudi cities, offer travelers the chance to explore the country’s historic, coastal, and desert landscapes in a season defined by generosity and communal spirit. STA’s campaign underscores Saudi Arabia’s growing appeal as a destination that combines luxury, culture, and authentic local experiences for global travelers.
Editor in Chief : Mewati SItaram
