Designer Sabyasachi Mukherjee’s fashion and jewelry label is in yet another controversy due to the progressive ad campaigns. This time the row was sparked over an ad featuring a curvy woman wearing a Mangalsutra while posing in a revealing outfit and an intimate position with a man
Madhya Pradesh Home Minister Narottam Mishra on Sunday issued a 24-hour ultimatum to Sabyasachi to withdraw the advertisement with “objectionable and obscene” portrayal of mangalsutra or else face statutory action.
This comes after Dabur India Private Limited last week withdrew its Fem cream bleach advertisement, which showed same-sex couple celebrating Karva Chauth and watching each other through a sieve, after minister Mishra termed the ad as objectionable and warned that legal steps would be taken against it.
After the designer shared these pictures, it triggered outrage among a section of social media users who termed it obscene and against Hindu culture.
Speaking to reporters, Mishra stated, “I have warned earlier about such advertisements. I am personally warning designer Sabyasachi Mukherjee, giving him a 24-hour ultimatum. If this objectionable and obscene advertisement is not withdrawn, then a case will be registered against him and legal action will be taken. The police force will be sent for the action.”
“It is very objectionable. Mangalsutra is a jewellery of paramount importance. We believe that the yellow part of the mangalsutra signifies Goddess Parvati and the black part Lord Shiva, which protects the woman and her husband. Marital life becomes happy by the grace of Goddess Parvati,” he said.
Surjitt Sahani
