By Mewati Sitaram
Raymond, India’s leading clothing and lifestyle brand, has launched the 2025 edition of its much-acclaimed charity initiative, Look Good Feel Good, in partnership with social impact organisation Goonj. Amplifying this year’s drive is actor and philanthropist Sonu Sood, who joins as the campaign ambassador, helping spread the message that sharing clothes thoughtfully can help restore dignity in another person’s life.
The initiative, which began on July 4 and will run through July 27, invites customers to donate gently used, wearable garments at participating Raymond stores and leading multi-brand outlets across the country. In exchange, contributors receive free stitching vouchers that can be redeemed on Raymond fabrics. The campaign encourages responsible consumption and positions fashion as a force for good.
Over the years, Look Good Feel Good has grown from a simple garment collection drive into a nationwide movement for circular fashion. The donated garments are processed through Goonj’s Circularity Centres, where they undergo sorting and quality checks. These clothes are then repurposed into material kits and sent to rural communities as a form of dignified reward for their contribution in solving local development challenges—from constructing bamboo bridges to reviving water bodies.
Raymond’s 2024 edition of the campaign saw an overwhelming response, with more than 4 lakh garments collected. States like Maharashtra, Gujarat, and Delhi showed high levels of participation, and the company expects even greater engagement this year, as awareness about sustainable living and social responsibility continues to grow.
Customers are encouraged to donate clothing across categories, including men’s, women’s, and children’s wear, as long as the garments are clean and in usable condition. For every few garments donated, participants can receive up to 15 stitching vouchers.
Speaking about the initiative, Paritosh Tiwari, Business Head of Raymond said, “This campaign reflects our values as a brand. Every garment donated has the potential to become part of a meaningful story. We are grateful to our customers for making this a success every year.”
Goonj founder Anshu Gupta added, “Our long-standing partnership with Raymond has redefined how people view underutilised clothing—not as waste, but as tools for dignity and development. We hope to deepen the impact of this collaboration in the years to come.”
With Sonu Sood lending his support, Raymond’s 2025 charity drive aims to reach more people and inspire mindful giving on a national scale.
Editor in Chief : Mewati SItaram
