By Mewati Sitaram
After a strong post-pandemic revival in India, Taiwan Tourism Administration (TTA) is taking its destination marketing a notch higher by targeting India’s luxury and high-end corporate travellers through the promotion of Golf Tourism — and expanding its reach into East India with a fresh road show held in Kolkata on July 16.
This move marks a strategic shift for Taiwan, which has so far concentrated its marketing campaigns in metro hubs like Delhi, Mumbai, Chennai, and Bengaluru. The latest campaign, under the global branding banner “Taiwan – Waves of Wonder,” aims to diversify the visitor base, sustain momentum, and solidify Taiwan’s reputation as a premium destination for Indian travellers.
At the heart of this new drive is Golf Tourism — a sector that Taiwan believes will resonate strongly with India’s elite. The focus is to attract high-net-worth individuals (HNIs) and C-suite executives seeking exclusive Golfing experiences combined with luxury hospitality, hot springs, wellness, shopping, and gourmet cuisine.
“Taiwan boasts of a great Golfing legacy that dates back over 100 years! Our first Golf Course came up in 1919 and ever since we have developed some of the most amazing year-round Golf courses like Ta Shee Golf & Country Club, Taiwan Golf & Country Club, Miramar Golf & Country Club, to name a few, spread across the country. Besides, Taiwan is continuing to invest in its golf infrastructure, adding new courses combined with exceptional experiences,” said Paul Shih, Director of the TTA Singapore Office, who also oversees the Indian market.
Taiwan’s Ta Shee Golf & Country Club boasts a 100-year golfing legacy
With over 70 world-class Golf courses concentrated within a compact geography, Taiwan is well-positioned to offer unique packages that combine sport with leisure and business. Through active partnerships with Indian travel agents, online travel aggregators (OTAs), and Golf clubs, the TTA is set to roll out customised Golf travel programs.
Shih further added, “Through promotion of Golf Tourism and such luxury products over the coming months, industry will see us actively target India’s high-end corporate travellers, particularly those in the C-suite, by offering incentives and making it easier for them to visit and explore Taiwan.”
This expansion into East India is not just symbolic. TTA’s Kolkata road show aims to build on Taiwan’s 20.81% growth in Indian visitor arrivals last year and attract emerging tourism potential from regions beyond the traditional metro cities. With continued digital storytelling and local collaborations, TTA plans to make Taiwan a top-of-mind destination across India’s diverse markets.
Taiwan’s enhanced focus on luxury and Golf tourism signals its intention to position itself as Asia’s hidden gem for sophisticated Indian travellers seeking curated, high-value experiences.
Editor in Chief : Mewati SItaram
